In sales the best thing we can hear is “yes” but should we ignore the value of a “no”? Today’s guest, Andrea Waltz, speaker and co-author of the best selling book, Go For No!, believes there is a hidden power in getting to a decision point no matter the answer. She discusses how to throw away your preconceived notions of what a client will buy from your business, how to start thinking of “no” as the beginning of the prospecting process instead of the end of the selling process, and how to be more than just a sales order taker. 

Plus! Mark Hunter and Meridith Elliott Powell answer a listener question on how keep a customer from straying to a competitor.