It is a myth in this economy that customers are price sensitive! You lost the deal because price was all you were selling!!!
To be successful in sales and not compete or lose on price, you need to build relationships and trust becomes your competitive advantage.
Create customers for life by developing relationships with them. Through your relationships with them, they will trust you and buy from you. The way to build relationships is to stop, learn to listen, ask questions, and understand what is important to them. Once we start building relationships with our clients, show our value, they will become our loyal fans and you will never lose or compete on price.
To learn more about sales, business development, and other business topics, visit Business Growth Expert and Speaker, Meridith Elliott Powell’s website at http://